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[ 18 ]MVP development

MVP development for startups, a first version in weeks, not quarters.

We build the first version of a product that real customers can use: scoped in a week, built in one to thirty days, and launched on the infrastructure the real company will run on. The senior team that starts the build stays with it.

Priced to your stage, in cash, equity or a blend, with the number in writing before the build begins.

[ 01 ]

What you get

Everything a first version needs to meet a customer.

The same bench that builds the studio's own products, pointed at yours. One team covers product, design and engineering, so nothing waits on a handoff.

  • A one-page specification in the first week: the user, the job, the metric that proves it, and what is deliberately left out

  • A working product on a real domain, with sign-up, payments, email and analytics wired from the first deploy

  • The stack we would choose for ourselves: TypeScript, React and Next.js, Postgres, and the AI or mobile layer the product needs

  • Weekly demos of working software, reviewed through pull requests in a repository you own

  • Launch support and thirty days of iteration on what the first users actually do

  • Documentation and a handover, or the same team staying on as your engineering bench

[ 02 ]

How we scope it

Small enough to ship. Real enough to sell.

  • One user, one job, one metric

    An MVP that serves three audiences proves nothing about any of them. We pick the first buyer, the one thing they need done, and the number that shows it worked.

  • Boring where it can be, new where it must

    Authentication, billing and hosting are solved problems, so they are bought, not built. The weeks go into the part of the product nobody else has.

  • Thrown forward, not away

    Prototypes get discarded; MVPs get customers. We build the first version on the data model and infrastructure the real product will run on, so a win does not mean a rewrite.

[ 03 ]

How a build runs

Aweektodecide.Weekstobuild.Amonthtolearn.

The same four phases every venture in the studio runs on, compressed to the size of a first version.

  1. 01

    Define

    Three to five days

    A scoping call, then the one-page spec: who it is for, what it must do on day one, what it must not, and how we will know it worked. You get a written price for the build with it.

  2. 02

    Build

    One to four weeks

    Design and engineering run together. The first deploy happens in the first days, and every week ends with a demo of software you can click through on a real URL.

  3. 03

    Launch

    To real users

    Domain, analytics, payments and the first customers. We help with the landing page, the onboarding and the first outreach, because a product nobody has used is still a prototype.

  4. 04

    Learn

    Thirty days of iteration

    What people do with the product decides what gets built next. We ship changes weekly against the metric from the spec, then hand over or stay on as your team.

[ 04 ]

Pricing

Three ways to pay for a first version.

We are a venture studio, so we can take part of the fee in equity where that is the right structure. Whatever the mix, the number is in writing before we start.

  • Inception to pre-seed

    Sweat equity or a payment plan

    For founders before their first round. We build for equity, on a payment plan, or a mix, and the terms are agreed before the spec is written.

  • Seed to Series A

    From $999 a month

    A monthly plan that scales with the team you need on the bench, with no long contract. Pause or cancel when the product no longer needs us.

  • Fixed-scope build

    Written price after discovery

    When the first version is well understood, the define phase ends with a fixed price and a date for the build, so the number is known before anyone commits.

[ 05 ]

Proof

“Without AW3 Technology's expertise in building projects from the ground up, we would have never made our critical first major client deadline. Will brings unparalleled swiftness and knowhow to the table.”
Daniel ImbermanCTO, LunchTable
“Without AW3, my startup would have failed months ago.”
Andrew HannebrinkFounder, Deelz

The studio has shipped AW3's own products the same way. See the ventures for first versions that became companies, or custom software development for what happens after the MVP works.

[ FAQ ]

Questions we actually get asked.

Not sure whether you need an MVP or a prototype? Tell us what you want to learn and we'll say which.

  • One to thirty days of build, depending on scope, after a define phase of three to five days. A single-workflow web product with sign-up and payments is at the short end; a marketplace, a mobile app or anything with an AI pipeline sits toward the long end.

Have a first version in mind?

Tell us who it is for and what it has to do on day one. We'll come back with a one-page spec, a date and a price.