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[ 06 ]The Studio

We didn't re-invent the wheel. We re-imagined it.

AW3 is a hybrid venture studio. We co-found companies with operators, staff them from a permanent bench, run them on shared infrastructure, and hold equity in the outcome.

39
Products built and owned
54+
Client engagements delivered
7
Companies we hold equity in
6
Products in public beta

Moststartupsfailforreasonsthathavenothingtodowiththeidea.Thestudioremovesthosereasons.

All startup needs, under one roof

A founder working with AW3 doesn't assemble five vendors and manage the seams between them. One team owns brand, product, infrastructure, legal formation and the raise — working toward the same outcome, because we own part of it too.

  • 01Complete visual identity and user experience
  • 02Corporate formation and IP protection
  • 03Pitch decks, investor introductions, and deal structuring
  • 04Go-to-market strategy and execution
  • 05Scalable infrastructure from day one
  • 06Cutting-edge artificial intelligence implementation
  • 07Web3 native capabilities and smart contracts

Our story

Founded in San Francisco, AW3 Technology emerged from a simple observation: the traditional approach to building startups was broken. Too many great ideas failed not because of the concept, but because founders lacked the resources, expertise and network to execute.

We created a new model — one that combines the best of venture capital with hands-on company building. As a venture studio we don't just invest; we ideate, validate, build and scale alongside our founders.

Since founding we've helped launch over 15 companies across AI, Web3, SaaS and education. Our portfolio has raised over $5 million in early-stage capital, generated millions in ARR, and reached national and global visibility.

But our success isn't measured only in dollars. It's measured in the impact our companies have on their markets, the jobs they create, and the problems they solve for millions of users.

The model

Whatisaventurestudio?

A venture studio — also called a startup studio or company builder — systematically creates and develops multiple startups in rapid succession, using a repeatable process and shared resources.

Traditional VCs write checks and hope. Venture studios roll up their sleeves and build alongside founders. We don't just bet on companies — we create them.

Ideation & validation
Systematic opportunity identification and market validation.
Shared resources
In-house teams of designers, developers and operators.
Initial capital
Pre-seed funding to get companies to product-market fit.
Hands-on support
Active involvement in building and scaling the business.
Founder matching
Recruiting or partnering with exceptional entrepreneurs.
  • 2.5x

    Internal rate of return

    Average IRR in studio-created startups is 53.3% versus 21.3% in traditional venture-backed startups.

  • 3.4x

    Faster zero to seed

    Traditional venture-backed startups take 36 months from inception to seed; studios take 10.7.

  • 3.6x

    Total value to paid in

    Venture studios post a 5.8x ratio of total value to paid in, against 1.6x from traditional venture-backed startups.

  • 01

    Higher success rates

    Traditional startups succeed at roughly 10%. Studio-backed companies succeed at 30%+ because they start with validated ideas, experienced teams and adequate resources.

  • 02

    Faster time to market

    Shared infrastructure and experienced teams mean companies go from idea to launch in months, not years.

  • 03

    De-risked innovation

    Validating ideas before committing significant resources, and providing operational expertise throughout, removes the most common failure points.

  • 04

    Aligned incentives

    Studios are invested in long-term success, not quarterly metrics. We build companies to last, not just to raise the next round.

  • 05

    Portfolio effect

    Building several companies at once creates synergies, shared learnings and diversified risk.

  • 06

    Resource efficiency

    Shared design, development, legal and operational teams give each startup world-class resources at a fraction of the cost.

What we do

Four things, done properly.

  • 01

    Build companies

    We ideate, validate and build startups from the ground up — from initial concept to product-market fit.

  • 02

    Partner with founders

    Capital, strategic guidance and operational support for exceptional entrepreneurs building the future.

  • 03

    Design & development

    An in-house team of designers and engineers building products that users love and that scale to millions.

  • 04

    Go-to-market

    Launch, grow and scale with proven strategies for customer acquisition, retention and revenue.

[ Velocity meets excellence ]

Studio companies ship in weeks, not quarters.

14 days
Production deployment
30 days
Full CRM platform
1–30 days
Concept to deployment
Core values
“I began my journey in entrepreneurship as a non-profit founder. At AW3, our values drive everything we build — from empowering communities through technology, to ensuring sustainability, to delivering world-class products with integrity and attention to detail. We believe innovation isn't just about code and capital, it's about creating systems that are fair, inclusive, and built to last.”
— William Schulz, CEO
  1. 01Education & mediaDemocratizing access to knowledge and information.
  2. 02Social empowermentBuilding technology that empowers communities.
  3. 03Environmental sustainabilityCreating sustainable technological solutions.
  4. 04Health & wellnessPromoting holistic wellbeing through technology.
  5. 05Intelligent resource distributionEnsuring equitable access to resources.
  6. 06Technological innovationPushing boundaries while maintaining quality.
  7. 07Quality & attention to detailExcellence in every line of code and pixel.
[ 02 ]Founder
William Schulz
William SchulzFounder & CEOwillschulz.me →

Crafting thoughtful digital experiences with 15+ years in software development and an eye for the details that make interfaces feel alive.

Will began in entrepreneurship as a non-profit founder. The values that came out of that still drive what AW3 builds — empowering communities through technology, building sustainably, and delivering world-class products with integrity and attention to detail. Innovation isn't just code and capital; it's creating systems that are fair, inclusive, and built to last.

15+
Years in software
20+
Projects shipped
15+
Clients served
  1. 2020 — Present

    Founder & CEO [ AW3 Technology ]

    Began in 2020 consulting for early-stage startups; incorporated as AW3 Technology in 2022. Now building and co-founding frontier software companies in AI, Web3 and SaaS.

  2. Sep 2025 — Present

    Co-Host / Producer [ Silicon Valley Economic Forum ]

    Convening founders, funds and operators across the Valley.

  3. Jan 2024 — Present

    Technology Partner & Advisor [ Baird Augustine ]

    Technology strategy for the firm and its holding company.

  4. Aug 2023 — Present

    Venture Partner [ Deelz ]

    Product and capital support for the AI deals platform.

  5. Jun 2022 — Mar 2023

    Venture Fellow [ Newchip Accelerator ]

    Advising early-stage founders through the accelerator programme.

  6. Aug 2021 — Dec 2021

    Participant [ VC Lab ]

    Fund formation and venture capital training cohort.

The problem

What's actually broken.

For developers

Complexity barrier
Blockchain development requires months of learning.
Tool fragmentation
Dozens of disconnected tools and platforms.
Resource intensity
High costs and slow development cycles.
Quality issues
67% of blockchain projects fail on technical grounds.

For startups

Failure rate
90% of startups fail; 42% because there was no market need.
Funding access
Under 2% acceptance rate for traditional VC funding.
Resource constraints
An average seed round barely covers 12–18 months.
Talent shortage
Blockchain developers command $200K+ salaries.

For the ecosystem

Wealth concentration
Current consensus mechanisms favour the wealthy.
Energy waste
Proof-of-Work chains consume 110+ TWh annually.
Innovation silos
Redundant development wastes billions.
Extractive models
Winner-takes-all dynamics concentrate value.
Why now

Fourconvergingforcescreateanunprecedentedwindow.

  1. 01

    Venture studio model maturation

    • Proven 30% IRR performance
    • 80% higher exit rates
    • Growing LP acceptance
    • Precedents: eFounders, Atomic, High Alpha
  2. 02

    AI capability explosion

    • Frontier models reaching real coding proficiency
    • Copilot adoption by 1M+ developers
    • No-code platforms reaching production quality
    • AI costs dropping sharply year on year
  3. 03

    Web3 infrastructure ready

    • Ethereum transitioned to Proof of Stake
    • Layer 2 solutions achieving scale
    • Regulatory clarity emerging
    • Enterprise pilots converting to production
  4. 04

    Developer demand surge

    • 28M developers worldwide, under 500K in Web3
    • 73% of developers want to learn blockchain
    • Enterprises planning multi-billion blockchain spend
    • Developer tools market growing 25% annually

This is the 1995 moment for Web3 — the point where Netscape's IPO catalysed the internet boom. The infrastructure is ready, awareness is growing, and enterprises are committing resources. Companies positioned now will define the next two decades.

Focus areas

Where we invest our attention.

  • Web3 & blockchain

    Decentralized applications, protocols and infrastructure for the next generation of the internet.

    • DeFi platforms
    • NFT marketplaces
    • DAOs & governance
    • Layer 2 solutions
  • Artificial intelligence

    Machine learning, generative AI and intelligent systems that augment human capabilities.

    • Generative AI tools
    • ML infrastructure
    • AI-powered SaaS
    • Computer vision
  • Enterprise SaaS

    B2B software that solves real business problems and scales to enterprise customers.

    • Productivity tools
    • Developer platforms
    • Analytics & BI
    • Collaboration software
Development ethos

Move fast and ship quality.

Our ethos rejects the false choice between speed and quality. The method below delivers enterprise-grade software at startup speed.

Speed
10x faster than traditional development cycles.
Cost efficiency
50–75% reduction in startup costs.
Risk mitigation
Proven methodologies across 54+ projects.
Quality assurance
100% project success rate maintained.
Seamless coordination
No vendor-management overhead.
Strategic alignment
Every team working toward the same outcome.
  1. 01

    Rapid prototyping, production standards

    • MVPs deployed in 1–7 days
    • Production-ready code from day one
    • No technical debt accumulation
    • Scalable architecture by default
  2. 02

    AI-augmented development

    • 40% productivity gain through AI pair programming
    • Automated testing and quality assurance
    • Intelligent code review and optimization
    • Natural language to code compilation (SunScript)
  3. 03

    Modular architecture

    • Reusable component library across projects
    • Standardised auth, payments and infrastructure
    • Plug-and-play blockchain integration
    • Cross-platform compatibility built in
  4. 04

    Continuous deployment

    • Daily releases as standard practice
    • Zero-downtime deployments
    • Automated rollback
    • Real-time monitoring and alerting
  5. 05

    Client-centric iteration

    • Weekly demos and feedback loops
    • Agile sprints with daily standups
    • Transparent progress tracking
    • Immediate pivot capability
Proprietary research

Proof of Love

At the heart of AW3's technical differentiation is our patent-pending Proof of Love consensus mechanism — a answer to blockchain's fundamental paradox: security without centralization or excessive energy use.

Trinity Score

T = √(S × B)

T
Trinity Score — validation power
S
Stake — economic commitment
B
Benevolence — contribution to the network
  • Rewards contribution over capital
  • Prevents wealth concentration
  • Consumes 99.9% less energy than Bitcoin
  • Achieves true decentralization

Energy efficiency

  • No computational waste like Proof of Work
  • Validation through stake and contribution
  • Carbon-neutral by design

Economic fairness

  • The square root prevents linear wealth accumulation
  • Benevolence rewards network supporters
  • Democratized validation opportunities

Security innovation

  • Dual-factor validation (stake + benevolence)
  • Sybil resistance through identity verification
  • Quantum-resistant architecture planned

Scalability

  • 10,000+ TPS capability
  • Sub-second finality
  • Sharding-ready, cross-chain native

Intellectual property

  • Provisional patent filed 2024
  • Full patent application in process
  • International filing strategy planned
  • Trademark protection secured
First implementation: Nivana →
Technical architecture

The stack we build on.

Blockchain

Languages
Rust (performance-critical), Go (networking), TypeScript (tooling)
Frameworks
Substrate; Cosmos SDK under evaluation
Consensus
Custom Proof of Love implementation
Smart contracts
EVM-compatible with extensions

AI / ML

Models
Fine-tuned GPT-4, Claude, custom models
Training
PyTorch, TensorFlow, JAX
Inference
ONNX, TensorRT, custom optimization
Data
PostgreSQL, MongoDB, Redis, S3

Application

Frontend
React, Next.js, TypeScript
Backend
Node.js, Python (FastAPI)
Mobile
React Native; Flutter under evaluation
APIs
GraphQL, REST, WebSocket

DevOps

Cloud
AWS primary, GCP secondary
Orchestration
Kubernetes, Docker
CI/CD
GitHub Actions, CircleCI
Monitoring
Grafana, Prometheus, Sentry
Life at the studio

The room where it happens.

Founders, events and the occasional festival, alongside the product and brand work itself — 93 frames from around the studio.

See all 93
Incorporation
Delaware C-Corporation
Founded
Incorporated 2022 · practising since 2020
Office
SHACK15, Ferry Building
Structure
Core team, contractors and advisors
Counsel
Wilson Sonsini Goodrich & Rosati
Work with the studio