AI pilots that never reach production
A promising demo, a steering committee, and six months later nothing is in the hands of the people doing the work. We pick one workflow, measure it against today's baseline, and ship it.
Read our analysis →[ 16 ]Enterprise
Software and AI for businesses that already work, built by people who ship.
AW3 brings the team that builds companies from nothing to companies that already have customers, systems and a P&L. We modernise what you run, connect what doesn't talk, and get AI out of the pilot and into the work.
Senior engineers and designers, scoped engagements with a written price, weekly demos, and systems your own team can run when we leave.
Where we help
The problems established businesses bring us.
Systems nobody wants to touch
The platform that runs the business was built a decade ago by people who have since left. We map it, wrap it in tests, and modernise it in pieces without stopping operations.
Tools that don't talk to each other
CRM, ERP, billing and a dozen spreadsheets, reconciled by hand every week. We connect them through APIs and a shared data layer so the numbers agree.
Reporting that takes a week
Leadership asks a simple question and an analyst disappears for days. We build the warehouse, the dashboards and the definitions so the answer is already on screen.
Software you bought that doesn't fit
Licences for tools half the team ignores, and a roadmap set by a vendor. We assess what you have, decide what to keep, and build only where buying doesn't work.
A new product inside an old company
The business sees an opportunity its core team has no time to build. The studio builds new ventures for a living, and can do it inside yours.
Services
What the work covers.
The same bench that builds the studio's own products, pointed at the systems your business already depends on.
All services→AI Consulting
Strategy and hands-on guidance for putting AI to work: where models fit, build-or-buy calls, data readiness and a roadmap your team can ship.
- AI Strategy & Roadmap
- Use-Case Discovery
- Build vs. Buy
- Adoption & Training
Digital Transformation
End-to-end transformation services that modernize your operations, processes, and customer experiences.
- Legacy Modernization
- Cloud Migration
- Process Automation
- Digital Strategy
Corporate Software Consulting
Strategic technology consulting for enterprises seeking to optimize software investments.
- Technology Assessment
- Vendor Selection
- Integration Strategy
- IT Roadmapping
Enterprise System Integration
Seamless integration of disparate systems, applications, and data sources.
- API Integration
- Data Migration
- ERP/CRM Integration
- Middleware Solutions
Business Intelligence & Analytics
Transform your data into actionable insights with custom dashboards and analytics.
- Custom Dashboards
- Data Warehousing
- Predictive Analytics
- KPI Tracking
Process
Proveitononeworkflow,thenmakeityours.
Large programmes fail at the start, when nobody can say what success looks like. Every engagement begins small and measured.
- 01
Assess
Systems, data and peopleWe review the systems, the data and the workflow with the people who use them, then write down where the cost and the risk actually sit, with a scoped plan and a price.
- 02
Prove
One workflow, measuredWe build for one team and one job first, and measure it against how the work is done today. If it doesn't beat the baseline, you find out early and cheaply.
- 03
Integrate
Into the systems you runA dedicated delivery team connects the work to your stack, your identity provider and your data, with weekly demos and security review on everything that touches money or customer data.
- 04
Hand over
Documented and ownedWe document what we built, train the team that will run it, and stay on as advisors for as long as it is useful. The goal is a system your people own, not a dependency on us.
Engagements
Four ways to work with us.
Most clients start with an assessment, so the cost of the larger piece is known before anyone commits to it.
Assessment
A fixed-scope review of one system, one data problem or one AI opportunity.
- Stakeholder and user interviews
- Architecture and data review
- Build, buy or leave-alone recommendations
- Written roadmap with costs
Pilot to production
One workflow taken from idea to working software in the hands of a real team.
- Baseline metrics before we build
- Evaluation set from real cases
- Integration with your systems
- Rollout and training
Delivery team
A dedicated studio team for modernisation, integration or a new product line.
- Engineering, design and product
- Weekly demos and written updates
- Security review and documentation
- Handover to your team
Fractional CTO
Senior technical leadership on a retainer, for firms without a technology executive.
- Technology strategy and roadmap
- Vendor and hiring decisions
- Architecture and security oversight
- Board and investor support
Track record
Before the studio
Westartedinsidelargecompanies.
From 2013 to 2016, before AW3, founder Will Schulz worked at Cisco, Genentech and Gap as a software engineer, business intelligence consultant and data analyst. The studio still works the way good internal teams do: close to the people who use the system, and accountable for whether it gets used.
- Products built and owned
- 39
- Client engagements delivered
- 54+
- Companies we hold equity in
- 7
- Products in public beta
- 6
[ FAQ ]
Questions we actually get asked.
Not sure whether your problem is a fit? Ask us directly; we'll tell you if it isn't.
The people you meet are the people who do the work. AW3 is a studio of senior engineers and designers who build and run products every week, so engagements end in working software, not a slide deck and a staffing plan.
Have a system or workflow in mind?
Tell us what it is, who uses it and what it costs you today. We'll tell you plainly whether we're the right team for it.