Bitwage

Bitwage: Brand, Fundraising, and Sales Materials for a Crypto Payroll Pioneer

Client: Bitwage, a global payroll platform paying workers in cryptocurrency, stablecoins, or local currency Our role: Advisor and angel investor Scope: Branding, landing pages, investor and partnership decks, one-pagers, sales and marketing, equity crowdfund

About Bitwage

Founded in 2014, Bitwage lets companies pay teams and freelancers around the world and lets workers choose how they are paid. Its products include global payroll, crypto benefits for W2 employees, and crypto-funded payroll.

The Challenge

Bitwage had a real product and real traction. It needed help unlocking retail and institutional capital, modernizing its public brand and landing pages, and turning a complex multi-product offering into a story that investors, enterprise partners, and customers could grasp quickly.

What We Did

AW3 Technology worked alongside CEO Jonathan Chester from 2021.

• Brand refresh: a visual language that presents a multi-product crypto payroll platform as one confident offering
• Landing pages: rebuilt public pages around the "Pay the World" positioning
• Investor decks: the company's fundraising decks across multiple rounds, through to the Series A deck
• Partnership decks: tailored pitches for enterprise and public-sector partners
• Sales materials: one-pagers, an executive briefing, a sales process deck, and an employee education course
• Equity crowdfund: co-produced the campaign, including its creative and mechanics
• Product design: dashboard improvements, icon sets, and product mockups

Outcome

The equity crowdfund brought in $3MM. Bitwage's recurring revenue grew more than 30X over the engagement, the platform went on to process over $400M in payroll, and the company was acquired by Paystand in 2025.

"AW3 has played a critical role in our fundraising, website development and sales/marketing execution." Jonathan Chester, CEO and Co-Founder, Bitwage