MindsetMirror: Branding and Building an AI Reflection App
Client: MindsetMirror, an AI-powered self-reflection app for building confidence Our role: Branding and product development Scope: Brand identity, first version of the app, marketing site
The Challenge
MindsetMirror started as an idea: practice in front of a mirror that can tell you how you actually come across. Turning that into a product meant combining video, voice, and AI analysis in something that feels safe and encouraging to use, and giving it a brand people would trust with personal recordings.
What We Did
- Brand identity: the name treatment, visual identity, and look of the product and marketing site
- Recording and analysis: video sessions analyzed by AI, with a recordings library and a progress dashboard
- Mindset coach chat: a conversational coach with memory across sessions
- Voice: live transcription and spoken responses
- Accounts and credits: sign-in, credit-based pricing, and notifications
- Privacy controls: user data export and deletion
- Marketing site: product and pricing pages and an SEO-ready blog
- Admin: an analytics dashboard and a customer support guide
Outcome
The first version of MindsetMirror is live at mindsetmirror.ai with the brand, the app, and the marketing site in place. Development continues in Lovable.
Stack
React, Vite, Tailwind CSS, Supabase, Google Gemini models, and ElevenLabs for voice.
