Software and AI for
businesses that already work.

Where we help

The problems established businesses bring us.

• AI pilots that never reach production

  A promising demo, a steering committee, and six months later nothing is in the hands of the people doing the work. We pick one workflow, measure it against today's baseline, and ship it.

• Systems nobody wants to touch

  The platform that runs the business was built a decade ago by people who have since left. We map it, wrap it in tests, and modernise it in pieces without stopping operations.

• Tools that don't talk to each other

  CRM, ERP, billing and a dozen spreadsheets, reconciled by hand every week. We connect them through APIs and a shared data layer so the numbers agree.

• Reporting that takes a week

  Leadership asks a simple question and an analyst disappears for days. We build the warehouse, the dashboards and the definitions so the answer is already on screen.

• Software you bought that doesn't fit

  Licences for tools half the team ignores, and a roadmap set by a vendor. We assess what you have, decide what to keep, and build only where buying doesn't work.

• A new product inside an old company

  The business sees an opportunity its core team has no time to build. The studio builds new ventures for a living, and can do it inside yours.

Engagements

Four ways to work with us.

Each engagement is scoped and priced before work begins. Most start with an assessment, so the cost of the larger piece is known before anyone commits to it.

• 

  Baird Augustine

  

  Financial Services

  Fractional CTO and venture partner to Baird Augustine, a Silicon Valley neo-investment bank — building the brand, website, and investor materials from day one, and architecting Direct Credit, its custom lending platform.

  Case study →
• 

  Patrick McMullan Company

  

  Photography & Media

  Event photography agency and archive since 1976. AW3 rebuilt the site, shop and staff portal.

  Case study →
• 

  Merrill's Packaging

  

  Manufacturing

  Thermoformed packaging manufacturer. AW3 rebuilt the website and led a digital refresh.

  Case study →
• 

  Direct Credit

  

  Fintech & Lending

  Business lending marketplace. AW3 architected and built the borrower, lender and admin platform.

  Case study →

The questions we get asked

Straight answers.

• 01

  How is this different from a large consultancy?

  The people you meet are the people who do the work. AW3 is a studio of senior engineers and designers who build and run products every week, so engagements end in working software, not a slide deck and a staffing plan.

• 02

  Do you only work with technology companies?

  No. Our clients include an event photography agency founded in 1976, a packaging manufacturer, a family-owned winery, investment and private-capital firms, and a payments advisory firm, alongside startups.

• 03

  Can you work alongside our existing team and vendors?

  Yes, and most engagements do. Integration is a large part of the work: we fit into your stack, your identity provider and your processes, and plan the handover to your team from the start.

• 04

  How do you handle AI and our data?

  We start with what data the use case needs and where it is allowed to go. Model and hosting choices follow from your requirements, and every AI feature ships with an evaluation set, limits and an audit trail.

• 05

  How is an engagement priced?

  Each engagement is scoped before work begins, and you get a written proposal with the price. Most start with an assessment, so you know the cost of the larger piece before you commit to it.

• 06

  How do we start?

  Book a 30-minute call. We will ask about the system or workflow you have in mind, who uses it and what it costs you today, and tell you plainly whether we are the right team for it.