Source: Branding and Design for a Music and Education Festival
Client: Source, an education-centered music festival and movement Our role: Branding and design Scope: Logo, identity, business cards, festival design
About Source
Source combines live music with learning: performances alongside workshops and talks, with the aim of sending people home with more than a memory of a good show.
The Challenge
Festival branding has to work on a poster, a wristband, a stage screen, and a phone, and it has to say something about what kind of event this is. Source needed an identity that reads as a music festival and still signals the educational and reflective side that sets it apart.
What We Did
- Logo: the Source mark, developed through several rounds
- Identity system: color, typography, and artwork for use across print and digital
- Business cards: front and back designs for the founding team
- Festival design: design files for promotional and event materials
Outcome
Source has a distinctive identity that carries across its materials and gives the founding team a consistent face for partners, artists, and sponsors.
