Quabble: Marketing, Web3 Launch, and Fundraising Strategy for a Wellness App
Client: Quabble, a daily mental wellness app Our role: Strategy advisor Scope: Marketing, Web3 and crypto launch strategy, fundraising strategy, execution planning
About Quabble
Quabble turns mental wellness into a daily habit people enjoy. Instead of long programs, it offers short, playful "mind workouts" that users can do in a few minutes, with a companion character and a community that keep them coming back.
The Challenge
Quabble had a product people liked and a growing user base. The team was weighing how to grow faster: how to market a wellness app in a crowded category, whether a Web3 and crypto component could reward users and deepen engagement, and how to present the company to investors. Each of those choices affects the others, and a misjudged token launch in particular can damage the trust a wellness brand depends on.
What We Did
- Marketing: advised on positioning, channels, and campaigns for reaching new users
- Web3 and crypto launch strategy: worked through how a token or on-chain rewards could fit the product, what a launch would involve, and the risks to weigh before committing
- Fundraising strategy: advised on the investor narrative, which investors to approach, and how to sequence the raise
- Execution plan documents: prepared the written plans the team works from, setting out the steps, sequence, and responsibilities for the launch, the marketing program, and the raise
- Engagement proposal: laid out how AW3 could support the team on an ongoing basis across product, marketing, and fundraising
Outcome
Quabble's team came away with a clear view of its options across marketing, a Web3 launch, and fundraising, and with written execution plans showing how the three fit together and what to do first.
