MetaWorm: Brand, Prototype, and Pitch for a Metaverse Platform
Client: MetaWorm, a Web3 platform connecting metaverse venues through games and token rewards Our role: Branding, design, and prototype development Scope: Brand identity, style guide, product design, prototype, landing page, pitch deck
About MetaWorm
MetaWorm is a portal for discovering metaverse venues. Users travel between virtual worlds, play trivia, and earn tokens, carrying their identity and assets with them.
The Challenge
MetaWorm began as a concept and a project proposal. To raise money in a crowded market the founders needed to show what the product would look and feel like, and to explain a token model in terms an investor could evaluate.
What We Did
- Brand identity: the MetaWorm logo and a style guide defining the palette, typography, and space and wormhole imagery
- Product design: mobile and web screens, including the venue randomizer that sends users to a new world
- Prototype: a working prototype demonstrating the core experience
- Landing page: a public site built in Softr to collect interest and present the project
- Pitch deck: an investor deck through several versions, covering the problem, the solution, tokenomics, the timeline, the market, the competition, and the ask
Outcome
MetaWorm went to investors with a brand, a clickable product, a live landing page, and a deck in place of a written proposal.
Stack
Softr for the landing page; Sketch for design.
