InTown

InTown: Conceiving, Branding, and Prototyping an AI Concierge

Client: InTown, an AI concierge for dining, events, and experiences, founded by Sean Stewart Our role: Technology lead and designer Scope: Product concept, branding, prototype for web and iOS, business plan, investor and marketing materials

The Challenge

Sean Stewart had a sharp vision, an AI concierge that gives everyone VIP-level access to a city, and the relationships across hospitality and entertainment to back it. He needed everything else an investor expects: a brand worthy of the positioning, a working product to demo, and a narrative that frames InTown as a new category instead of another booking app.

What We Did

• Product concept: worked with the founder to shape what InTown is, who it serves, and how it makes money
• Brand identity: the winged-key mark, the black-and-serif luxury identity, and the "Introducing your new concierge" positioning
• Working prototype: a conversational concierge demo with discovery, bookings, saved venues, and account settings, built as a web app and wrapped as an iOS app
• Business plan: a full plan covering market, product, revenue model, go-to-market, and roadmap, starting in Los Angeles
• Investor and marketing materials: the pitch deck and supporting collateral, co-presented with the founder

Outcome

InTown has a complete, fundable package: brand, live demo at app.intown.guide, an iOS build in TestFlight, and an investor deck and business plan.

Stack

React, Vite, Tailwind CSS, and Capacitor for iOS, deployed on Vercel.