Haut Finance: Identity and Website for a Private Capital Firm
Client: Haut Finance, a global partner for private capital, structured finance, and strategic partnerships Our role: Brand design and web development Scope: Logo and identity, website in Framer
About Haut Finance
Haut Finance arranges private capital, strategic partnerships, and receivables, inventory, and payables financing for corporations, family offices, and institutions. Its business depends on discretion and on relationships.
The Challenge
Firms like this are judged in seconds by the people they approach. Haut Finance needed an identity and a website that feel established and discreet, explain a set of specialized financing services clearly, and give a counterparty enough confidence to start a conversation, without publishing details that belong in a private meeting.
What We Did
- Brand identity: the Haut Finance logo in horizontal and dark-text versions, with metallic gold and silver variants and a favicon
- Website in Framer: a focused single-page site presenting the firm's philosophy, its private capital and strategic partnership services, its receivables, inventory, and payables solutions, and a clear route to contact
- Content structure: service descriptions organized so each audience can find what applies to them
- Launch: responsive layouts and publishing
Outcome
Haut Finance has a consistent identity and a live website at hautfinance.com that the team can edit directly in Framer.
Stack
Framer.
