Field Wines: An Online Store for a Family Winery
Client: FIELD Vineyards, a family-owned winery Our role: Web design and development Scope: Website design, Shopify build, logo options, product imagery
About FIELD
The Field family grew grapes for some of California's respected producers before making wine under their own labels. Their releases include a Pinot Noir, a Chardonnay, and an orange wine.
The Challenge
A small winery sells best when it sells directly: to visitors, to club members, and online. FIELD needed a site that tells the family's story, sells bottles, signs up wine club members, and meets the legal requirements for selling alcohol online.
What We Did
- Website design plan: a presentation covering site structure, inspiration from other wineries, and the requirements for age verification and the wine club
- Shopify store: the storefront built in Shopify, with individual pages for each wine and for current and upcoming releases
- Wine club and age verification: planned how membership and the legal age check fit into the store
- Logo options: logo treatments in black and white for use on the site and labels
- Product imagery: cleaned and prepared bottle photography for each wine
Outcome
FIELD sells its wines directly online at fieldvines.com, on a store the family can manage themselves.
Stack
Shopify.
