Asymmetrical Alpha: Branding and Decks for a Hedge Fund Launch
Client: Asymmetrical Alpha, a performance hedge fund in the Baird Augustine group Our role: Branding and investor materials Scope: Brand identity, fund pitch deck, web presence
About Asymmetrical Alpha
Asymmetrical Alpha is a performance-driven hedge fund built to capture asymmetrical returns by backing market leaders with long-term compounding potential. It holds a concentrated portfolio of 20 to 30 publicly traded companies, in contrast to funds that closely mirror an index.
The Challenge
A new fund has to earn trust before it has a long track record of its own. Asymmetrical Alpha needed an identity that stands apart from the parent firm while clearly belonging to it, and a deck that makes the case for active conviction to allocators who have heard many fund pitches.
What We Did
- Brand identity: the Asymmetrical Alpha logo in full-color and white versions, with background artwork for presentations and the web
- Fund pitch deck: "The future of hedge funds", covering mission and vision, the problem with conventional hedge funds, the team, performance against benchmarks, the fund's edge, sector focus, and fund structure and fees
- Deck iterations: updated versions as the fund's positioning and numbers developed
- Web presence: the fund's page within the Baird Augustine site
Outcome
Asymmetrical Alpha has a complete identity and an investor deck in use by the partners, and is presented as one of the companies in the Baird Augustine and Finance Inc. group.
